Carole is our Certified Ghost Writer, Professional AuthorпІп‚Б„ўs Assistant, and soon to be a Certified Online Book Marketing Specialist.
As always, we look forward to your comments here at I C Publishing. And, here on this blog, you’ll get commentluv. What a wonderful opportunity to leave a link back to your own blog at the same time!
IпІп‚Б„ўve been marketing my author clientsпІп‚Б„ў books for a couple of years now. Out of all the methods I use to conduct this marketing, none is as effective at reaching a large audience in a short amount of time as a virtual book tour. So, if your book is full of valuable tips, techniques, information, and inspiration consider a virtual book tour to spread your message.
Follow-up is crucial when guest blogging. Like every social media avenue, itпІп‚Б„ўs about building relationships. Once the guest post has been scheduled and published, itпІп‚Б„ўs important for the guest blogger to continue to interact with the audience when comments are posted. And, a great way to stimulate a conversation about a blog post is to end it with a question.
And just like newspapers and magazines that are always looking for new and original content, bloggers that donпІп‚Б„ўt know you but that work in your area of expertise, are potential stops on your blog tour. If you provide the blogger with relevant information about your work, accomplishments and your book, in other words, donпІп‚Б„ўt leave it up to them to research what you are all about, most are happy to publish contentпІп‚БЂ«written, audio or videoпІп‚БЂ«from someone else in their field; it offers a fresh perspective, provides the bloggerпІп‚Б„ўs audience with additional information, and gives the blogger a bit of a break from creating content. For the guest blogger, they benefit from the endorsement of someone else in their field and exposure to their audience.
Most professionals have a community of similar professionals and thatпІп‚Б„ўs a great place to start when researching guest blogging opportunities. Those that know you and your work are likely to jump at the chance to have you guest on their blog. DonпІп‚Б„ўt forget, they will want you in their corner when it comes time for them to write, publish and launch their own books.
All blogs are self-published content. In fact, many books actually started their lives as a series of blog posts. So, it makes sense to use your own blog and those of other experts in your field to promote your book. And, as popular blogger, Jon Morrow says, the best way for you to become a popular blogger and drive traffic to your site is to guest blog on other popular blogs.
A virtual book tour starts with a blog, one focused on the authorпІп‚БЂ«particularly if the author has more than one bookпІп‚БЂ«or one that focuses on the book andпІп‚БЂ«if the title has an upcoming street dateпІп‚БЂ«on the book launch itself.п'б Please п'б for an example of the content and pages that make up a book or author blog. Once the book or author blog is established, itпІп‚Б„ўs time to organize the book tour. A virtual book tour can be scheduled in a variety of ways, including over the course of a day, a month, or a year.
Self-published professionals have neither the time nor the resources to travel around the world to promote their books. Enter the virtual book tour. Whether in person or virtually, a book tour has one purpose: to reach thousands of potential readers.
The one constant, whether self-published or published through a traditional publisher, is that authors are largely responsible for marketing their books.
For nonfiction, self-published authors, their books give them added credibility in their field of expertise, which in turn attracts more speaking engagements, clients, and revenue.
Writers who find agents that find them lucrative publishing deals are rareпІп‚БЂ«they do exist, but they are rare. WhatпІп‚Б„ўs happening more often these days is an author will self-publish, and then a traditional publisher will pick up his or her book for mass production when it has attracted an audience and is doing well. This tends to happen more for fiction.
Welcome!п'б In this blog, weпІп‚Б„ўre going to continue with last weekпІп‚Б„ўs theme in part, and look at another way that the book publishing industry seems to be shifting, sometimes on a daily basis. This is a great article about Online Book Marketing, contributed by a wonderful new I C Publishing Team Member, Carole Audet.
Online Book Marketing | Insightful Communications Publishing
Комментариев нет:
Отправить комментарий